Monday, December 30, 2002

Anybody else notice the thing

Anybody else notice the thing with Skyflake Crackers?  I’ve never seen them before a few months ago and now their cheerful rolled-steel boxes are showing up at work, at play, crushed flat in the street… these crackers fill that void we’ve all noticed between stoned wheat thins and saltines.  I’m just wondering how they got such quick, thorough market penetration.  It’s not like I have any crackers to flog - I just think it would be useful to know.  And “skyflakes?” Stoneground wheat thins are ground between stones.  Saltines have little salts.  But I saw no sky in any of the flakes that crumble from these undistinguished crackers.  I’m sorry.  I just don’t get it.  But obviously lots of other people do.  I just spent too much time looking for a picture of them on the web - just another facet of their ubiquity/obscurity - I am beset by unimaginative snackfoods.  I guess things could be worse.