Wednesday, April 07, 2004

Why I was giggling in the crosswalk

The white cargo van was so typical as to be invisible.  I only noticed it because I cut around it to walk across the street.  The graphics were utterly unimaginative - the company name in a sans serif font, along with their specialty.  To be specific, the company is called “Schindler” and they provide “elevator servicing.”

I wonder if they consciously decided not to court the possibility that someone would think it in poor taste to shorten the whole thing to “Schindler’s Lifts.”

heeeeeeeee....how could you NOT giggle at that?

it pains me to say that i am giggling too.

Ooooohhhh I am almost tempted to say that they should have gone for the tasteless name. Then again, perhaps they’re relying upon those intelligent individuals out there to put 2 & 2 together.