Wednesday, April 07, 2004

Why I was giggling in the crosswalk

The white cargo van was so typical as to be invisible.  I only noticed it because I cut around it to walk across the street.  The graphics were utterly unimaginative - the company name in a sans serif font, along with their specialty.  To be specific, the company is called “Schindler” and they provide “elevator servicing.”

I wonder if they consciously decided not to court the possibility that someone would think it in poor taste to shorten the whole thing to “Schindler’s Lifts.”